New Driving Laws in Queensland, Australia Essay

New Driving Laws in Queensland, Australia - Essay Example The essay "New Driving Laws in Queensland, Australia" talks about the relevant legislations impacting the new driving laws in Queensland, Australia, and the major provisions of the various Acts and their relevance to the issue. Drivers in Australia require a valid driver's license. Licenses from other countries may be accepted for limited stays in Australia; details vary by State. Typically, foreign licenses in English are considered valid for driving in Australia for visitors with visitor's visas. In other cases, an International Driving Permit is required, issued in your home country before arrival in Australia. Also, you are permitted to drive an American (left-hand drive) car in Australia, providing that you have the license to do so. Use of seat belts is compulsory in Australia for drivers and all vehicle passengers, and infants must be secured with approved safety capsules and harnesses. Seatbelt laws are strictly enforced, and the onus is on the driver to ensure all passengers are buckled in. Penalties apply to the driver of the vehicle and include demerit points, license suspension, and heavy fines. The road rules are strictly enforced in Australia, especially speed limits. Speed limits vary depending on road conditions, area and State. Speed limits change at regular intervals so keep an eye out for them. The road rules are strictly enforced in Australia, especially speed limits. Speed limits vary depending on road conditions, area and State. Speed limits change at regular intervals.

Christian Dior's existing and recommended luxury brand strategies Assignment

Christian Dior's existing and recommended luxury brand strategies - Assignment Example ................................................................. 4 2.1 Importance of Conducting Brand Audit ............................................... 4 2.2 Interrelationship between Brand Positioning, Brand Association, Brand Identity, Brand Image, and Core Brand Value in Creating Brand Equity .......................................................................................... 6 2.3 Significance of Points-of-Differences and Points-of-Parity in Brand Positioning .................................................................................. 11 2.4 Importance of Brand Communication Campaign ................................. 11 2.5 Significance of Marketing Mix in the Use of Integrated Marketing Communication .................................................................... 12 3. Research Methodology ............................................................................................ 13 4. Analysis of Current Luxury Brand Audit and Its Strategies ............. ...................... 14 5. Recommended Luxury Brand Strategies ............................................................... 16 References ......................................................................................................................... 17 – 21 Appendix I – Dior’s Fashion Designs ................................................................................ ... fashion designer, Christian Dior sells a wide-range of fashion clothing for men and women of all ages, footwear, accessories, leather goods, fragrance, beauty products like make-up and skin care products, jewelleries, and timepieces (Christian Dior, 2013a). Today, Dior is competing with other luxury brands like Calvin Klein, Chanel, Givenchy, Gucci, Prada, Ralph Lauren, Versace, and Yves Saint Laurent (YSL) among others (Kapferer, 2008, p. 97). To ensure that the company is able to make its products readily available to its target customers, Dior is currently operating a total of 235 boutiques all over the world (Hoovers, 2013). On top of the number of boutiques this company is currently managing, Dior allows other retailers to sell its wide-range of men, women, and baby clothing, lingerie, perfumes, and other accessories under a limited number of business license (Lynne, 2013). As a luxury brand, Dior is one of the most successful in the world market. With total sales of â‚ ¬1.24 billion, Christian Dior Couture recently announced that the brand managed to experience a 24% increase in its total sales as of 2012 (Diderich, 2013; Fenner, 2013; Karmali, 2013; Spedding, 2013). 1.1 Significance of the Project The global economic and financial crisis which started back in 2007 has a significant impact over the economic instability which most developed and developing countries are currently experiencing (United Nations, 2011). Despite the financial and economic difficulty, it is surprising to know that the luxury brand such as in the case of Christian Dior has recently experienced a sharp growth in its annual sales (Diderich, 2013; Fenner, 2013; Karmali, 2013; Spedding, 2013). For this reason, the luxury brand Christian Dior was purposely chosen as the subject of this